Personalize the shopping experience According to McKinsey

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numberlist
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Personalize the shopping experience According to McKinsey

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Some suggestions: Allows saving payment information so customers don't have to re-enter it next time. Integrate popular payment methods such as MoMo, ZaloPay, Apple Pay . Enable one-click checkout . 3.4. 71% of consumers expect businesses to personalize their experiences.


To do this: Use AI to analyze customer behavior , thereby suggesting suitable products. Deploy chatbots to provide instant support and answer any questions. For example, H&M's chatbot helps customers find products that match their style in just seconds.


Send push notifications about discounts indonesia telegram data or related products. 4. Measurement and continuous improvement No strategy is perfect from the start. It's important to continuously measure and optimize: Monitor Bounce Rate : If it is high on mobile, it is a sign that needs improvement.


A/B Testing : Measure the effectiveness of changes like CTA button placement or product page layout. Analyze abandoned cart data : Find out why customers don't complete their purchases and address those barriers. 5. Conclusion In a mobile-first world, improving the mobile shopping experience is no longer an option, it’s a must.


Remember, a great experience not only helps you increase conversions, but also builds customer loyalty, creating differentiation in a competitive market.
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