Omnichannel Connectivity and Personalization: Keys to the Future in 'Consumer First' Strategies at CX Congress 2024
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Majorica, Grosso Napoletano, Colgate Palmolive, Smartbox and TTEC will share the keys to leading the new trends in “Consumer First” strategies.
The 12th edition of CX Congress, the leading event in Customer Experience, will take place on October 9 in Madrid, offering an agenda packed with presentations, debates and outstanding success stories.
Speakers Debate Table (1) (1)
Customer expectations are evolving rapidly and interactions now occur across more and more channels and devices. In response, businesses are looking to adjust their strategies to deliver consistent, personalized experiences. With a Consumer First approach , the customer is placed at the center of all decisions, and companies must leverage real-time data to tailor messages and offers, using the most advanced technologies to meet individual needs.
The roundtable discussion 'Omnichannel Personalization: The New Standard in Consumer First Strategies ', promoted by TTEC , will address key topics such as channel hr email list integration , the role of emerging technologies - especially AI - in anticipating customer needs, and the importance of offering a consistent experience in each interaction. CX Congress , organized by Dir&Ge , will be held on October 9.
Omnichannel Personalization has become a fundamental pillar to meet consumer expectations. To explore current and future trends in personalization, as well as the challenges and opportunities they pose, the panel moderated by Ignacio Llanos , Sales Director at TTEC, will feature the participation of María Ávila , Head of Ecommerce & Digital Marketing at Majorica , Norberto Ruiz , Head of Customer Management Unit at Correos , Áurea Carrión , Chief Marketing Officer at Grosso Napoletano , Begoña Alonso , Oral Care Consumer Experience Team Leader Spain at Colgate Palmolive , and Silvia Martín , Business Solutions Manager Spain at Smartbox.
CX Factor, Connecting People, Technology and Emotions
In addition to two roundtable discussions, CX Congress offers a day of presentations with top-level professionals and leading brands such as Meliá International Hotels, Renfe , Prodware , Total Energies , and Kraft Heinz , among others, who will share their knowledge and success stories on how to create comprehensive personalization strategies and improve the 360º experience.