And last but not least, the important aspect is engagement .

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Another threat is lack of experience and knowledge . In my opinion, this problem is more fundamental, as we have encountered situations where we lacked expertise in certain areas, which significantly affected the rational use of budgets. Fortunately, we quickly realized that achieving a positive level of expertise is key, and until then we continue to consult with agencies and experts in this field. This approach remains relevant today, especially in areas where we are just getting started or where we have open positions.

In addition, we actively share experience and learn from each other. For example, when someone undergoes training or courses, they then share the information and experience they have armenia telegram data received with the rest of the team through presentations or reports. Regarding internal processes, we maintain the practice of not transferring to the In-house model those tools where there is a lack of knowledge or resources, so as not to harm the business. By making sure of the team's expertise before switching to In-house, we minimize risks and simplify the process.


This aspect is closely related to the sense of routine that can arise when working in an in-house model. When you fully immerse yourself in the in-house process, over time you may notice that you work narrowly, focusing on analytics and metrics, and do not have the opportunity to "go beyond" your thoughts.

To avoid this, we regularly conduct research, analyze consumer paths, communicate with medical and pharmaceutical specialists to always be aware of their needs and opinions about our products. In addition, we turn to external creative agencies to create creative content. This allows us to receive fresh views and insights from specialists who can bring new ideas and perspectives, since they are not directly related to the business. This is an additional source of innovation and new approaches in our work.