The following campaign types are available in Expert mode:

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How does advertising work in Yandex Direct

Single performance campaign . A universal campaign type that is suitable for all types of goods and services. Setting up requires experience and certain skills in contextual advertising.
Media advertising. A group of advertising formats that work to reach an audience, increase the image and recognition of the company.
Contextual banner in Search. Works on coverage and allows you to show the target audience a banner to the right of the search results. The advertiser pays for clicks.
If you are faced with the task of getting the widest possible coverage of your target audience and attracting customers to your website, app, social networks, marketplace or Telegram channel, the Unified Performance Campaign is the best option.

It can be launched in three stages:

1. Set up a campaign. After specifying a link to a website or canada telegram data other resource, perform general settings - select a placement location, set up goals, connect a counter, determine the budget and schedule for displaying ads.

How does advertising work in Yandex Direct

There are also additional settings that will help make your advertising campaign more effective. For example, you can set up and see how adjustments work in Yandex Direct, as well as set up negative phrases for which offers will not be shown. Read more about working with negative words here .

How does advertising work in Yandex Direct

2. Set up an ad group. At this stage, set the geography of impressions, select keywords and indicate the interests of potential customers.

How does advertising work in Yandex Direct

3. Set up ads. Choose what type of ad you want to show to your target audience - text and graphic, graphic, product or catalog pages. All available ad formats are discussed in this large review .

How does advertising work in Yandex Direct

When setting up a text and image ad, fill in the title, additional title, description, add an image, video and other extensions . You can also add an image carousel and set up a CTA button. All actions, unlike the "Campaign Wizard", are performed manually.