What is Multichannel Strategy?

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This evolution has opened up a field of possibilities for both businesses and consumers. It allows consumers to be exposed to thousands of options and thus be able to evaluate price-quality, customer service, delivery service, among other things, where the customer is the center.

Consumers are increasingly demanding multi-channel experiences, because in their daily lives they manage several channels: they check email, receive calls, send and receive instant messages, access social networks , in addition to traditional media (radio, press, TV).

Companies, for their part, face a great challenge: employing strategies in different channels, to provide a better experience to consumers; the interaction of the different communication channels is known as “Multichannel Strategy”

Believe it or not, there are still companies that have struggled to adapt to customer demands to facebook data provide multi-channel experiences, because they doubt their effectiveness, when the success of multi-channel strategies is based on creating interconnected and consistent user experiences .

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Multichannel strategies are the set of tools and methodologies that companies use to communicate with their audiences. Everything happens through different media , both digital and physical: advertisements, websites, brochures, email marketing , mobile applications, physical stores, social networks and other media. In other words, brands must be where their customers are, adapting the message to the communication channel.

It is important to adapt communication strategies between products/services and users through different channels to offer better, personalized experiences, and so that this becomes noticeable in the consumer's mind.

A perfect experience is one where the customer:

It feels like community.