What formats can you use in Instagram Ads?

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What goals can you achieve with Instagram Ads?
Brand awareness
Also called “ brand awareness ,” it involves making your brand more visible to those who might be interested in it.

Scope
It's about increasing the number of people who see your posts.

Traffic
You can drive more people to your website or online store.

Engagement
It consists of increasing interaction with your publications through likes, comments, reposts, etc. It is also called " engagement " or "engagement."

Leads
This is the option that allows you to obtain some data from users to take them one step car owner data further in the sales pipeline , turning them into prospects and potential customers.

Conversions
Invite them to take action, such as downloading your app, visiting your online store, etc.


Photographs
This is the standard Instagram format. It consists of an image that can be square or horizontal, which appears in the users' feed. The good thing about this format is that, if you do it right, it doesn't look like an advertisement.

Videos
You can post videos of up to 60 seconds to appear in your target audience's feed. They can also be in square or horizontal format.

Image sequences
This option allows you to post a series of up to 10 images or videos instead of just one. It's also great if you want to showcase different products or features of a product.

It also works very well with highly visual brands, such as travel agencies or fashion or decoration brands.