Growing interest in protecting brand perception
The uncertainty surrounding COVID-19 has sparked a debate about the veracity of information and the role of social networks in the spread of fake news. In Spain, for example, trust in the media is at its lowest level since 2015, according to the Reuters Institute's Digital News Report 2021. Only 36% of Spaniards surveyed trust news in the media, a figure that drops to 30% when it comes to information found through search engines or social networks.
As a result of this trend, the concept of brand saudi arabia phone number list safety has emerged, which involves ensuring that advertising placements do not damage a company's reputation., brands therefore try to prevent their image from being associated with false or controversial news. This is undoubtedly a crucial point that will determine advertising spending in the near future.
4. The challenge for optimal use of weaving materials
Despite the significant growth of digital advertising due to its effectiveness, it is an increasingly complex industry. Even long-established brands need help navigating new issues such as data privacy, advanced measurement and channel and media optimization.
That's why at Klickkonzept we support brands on their journey of digital transformation to improve the return on their advertising investments and overcome new challenges. Would you like to work together to maximize results? Just contact us.