Overall, IKEA has been a successful

[sumonasumonakha.t]

Creating new IKEA stores in every region can be expensive, impractical and impossible. IKEA stores must adhere to prescribed showroom, market, lobby and self-service design. As a result, building customer-friendly pick-up areas may not be ideal. IKEA store design plays a key role in its marketing strategy, which means that building and maintaining a single store can be costly.



To overcome this challenge and still make a profit, IKEA needs to improve its online shopping experience. employment data For example, residents of Tasmania, an island state in Australia, buy IKEA products online while the two physical stores in Melbourne ship them. While this may not be the ultimate method of access, it is effective. This concept will evolve, especially if the company commits to accepting external contractors or service providers. In the meantime, IKEA believes more in the power of its principles than in increased sales. The company understands the importance of a good reputation in the long term and its impact on profitability.

Conclusion
and profitable company for most of its existence. Like many companies, IKEA experienced a decline in sales and profits at the height of the coronavirus pandemic. Still, the company used the pandemic to create more e-commerce platforms and improve the online shopping experience.