1. Build Trust
Of all the affiliate marketing tips from experts, one is universal: be trustworthy. Don't risk your brand image for any affiliate partner or product.
Being trustworthy means posting honest content. If you're reviewing a product, share your genuine opinion based on your experience. The more open you are, the more authentic you'll appear.
Trust becomes more vital in certain niches. For example, promoting a $1,000 online course requires more trust than selling a $20 t-shirt.
Desirae Odjick, founder of the personal finance blog Half Banked, suggests building trust by limiting the number of affiliates or promoting only products you personally use.
“For example, people trusted my recommendations for Canadian financial apps, but I might not have been successful as a Sephora affiliate.”
2. Talk to product users and experts
Consider interviewing people who use the product or service you’re promoting. Alternatively, create content about the brand or inventor of a product.
Contextual content can add depth to your reviews canada phone directory and create a narrative that readers can connect with.
3. Create a product tutorial
Another effective strategy is to create a tutorial for the product or service you’re promoting.
People frequently search for how-to guides, such as “How to save money for college” or “How to decorate a laundry room.” By offering a tutorial that solves a searcher's problem and clearly highlights the value of a product, your referrals provide a stronger incentive for the customer to purchase the product you're recommending.
4. Build an email list
An email list is an effective way to stay connected with people after they've logged out of social media and closed their internet browser.
Consider writing and sending a weekly newsletter to your subscribers that promotes your affiliate partners. Aim to provide something valuable to your readers, such as:
Free downloads
Reports
Insights into your life or business
Entertaining stories
Updates and news
Special offers
If a subscriber responds to your email, be sure to respond. Consistency in the frequency and quality of your newsletters is key. Occasionally, you may want to promote one or two affiliate products.
There's no hard and fast rule on how often to send promotional emails. However, avoid sending them every time you have a promotion, as this can look like spam and hurt your credibility.