Integrate Google Ads campaigns into your search strategy

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In short: In this example, you would need a conversion rate greater than 1%.

This example is intended to show how you can estimate the profitability of an AdWords campaign in advance. Questions 1 and 2 can therefore be answered by saying that a "good conversion rate" does not necessarily have to be in double figures, but that a "good conversion rate" depends on your own product margin and on external factors such as the intensity of competition (click price). The market volume (number of searches for certain keywords) must also be taken into account.

And to finally answer the initial question, one thing can vk database be said in advance: in a relatively large number of cases, an AdWords campaign will be worthwhile. This is not least due to the annual fall in click prices .

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It is advisable to integrate a targeted AdWords campaign into your marketing mix. However, Google ads can only be successful if you pay attention to important points about your content:

First of all, you need a user-friendly website . Responsive or adaptive design makes reading easier and helps to create a positive user experience.
Deliver real added value with quality content : Informative and relevant online content (blog articles, landing pages, websites, etc.) not only helps your readers with their questions, but also search engines classify your texts.