Social media management: 7 mistakes you should avoid on your pages

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When it comes to achieving notoriety in the digital world, understanding how social media management works to boost your business becomes essential. There are many common mistakes and in this post you will learn how to avoid them to achieve better results.

So, if you want to act correctly and strategically on social media, check out the 7 mistakes you should avoid on your pages.

1. Lack of planning in social media management
Anyone with the slightest notion of marketing, whether on social buy phone numbers in bulk or elsewhere, knows that there is no strategy and positioning without planning . Posting content without a goal simply means that you are present in the digital environment, which does not mean that you are really captivating your audience and bringing results to the company.

2. Lack of public relations
If you choose good photos, write appropriate text for each network, use hashtags intelligently but don't interact with your audience when they react to your posts, then you are limiting the reach and possible developments that that post could have.

In addition, there are more serious cases, such as responding to the public superficially or using inappropriate language. Instead, be attentive and clear when communicating with your audience and closely monitor those who respond most to your posts, as these are the potential customers.

3. Lack of editorial calendar
Another valuable tip to avoid mistakes when managing social media is to be consistent with the frequency of your posts — and of course, to know why you are posting them. There is no point in making a sensational post one week, with lots of likes, shares and interactions, if you don't follow up on the work you did right after.

Furthermore, on special dates you should contextualize your posts to better take advantage of these moments with your audience. Therefore, organize yourself to build a consistent and effective editorial calendar.

4. Too many hashtags
Hashtags are a great tool, but it's important to know how to use them correctly. If you create an interesting post but fill it with keywords , then the direction that could be given to your post becomes decontextualized and confusing.