Don't forget about current customers

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Plus, mistakes happen, as do platform changes, so you and your team must always be prepared to act when needed.

Automate, but don't generalize!
Even if the tool helps you perform mass actions, never forget to invest time in customization.

Use segmentation lists and personalization tokens — they will make all the difference job seekers data when the user is interacting with you!


Here in the text we talk a lot about attraction, conversion and nurturing tactics, but that doesn't mean you should forget about loyalty .

Use your creativity to automate actions that can help your customers get the most out of your products, increasing the chances of turning them into promoters of your brand .

Sending discount coupons on their birthday, conducting satisfaction surveys and offering complementary products are some examples of small actions that you can automate.

Conduct continuous reviews and improvements
Don’t leave your tool running on autopilot! Keep an eye on system updates and, whenever possible, perform A/B testing to look for improvement opportunities.

Sometimes what delivers great results today may not perform the same way 6 months from now due to marketing or behavioral changes.

In summary: try to innovate with some frequency.