What activities do you do best?

[mahbubamim077]

Identify the social networks that host your target and use them to spread your valuable content. For example, create a Facebook page with columns dedicated to difficult topics for your potential clients. Create a YouTube channel and put your face on it. Be present online and talk to people to gain visibility and approach people who don't yet know your accounting firm.

Create a newsletter
Organize your valuable content into “collections” to send band data periodically to your contacts to build loyalty and encourage them to become your customers.

Promote your content and value proposition
Create online and offline advertising campaigns, direct people interested in what your accounting firm can do for them to your site and get them to call you! By tracking each advertising campaign you can measure the real return on your investment.

Write a book
Write an offline collection of your best content or choose to focus on some specific topics. If you have studied your target audience well, you will already know what content to offer to meet the needs and solve the problems of your potential clients. In such a competitive sector as the one you operate in, writing a book will help you differentiate yourself from other accountants and reach the homes of your potential clients.