Inject the brand’s personality

[robiulhasan]

– throughout the email (the language, images, signature, more) express your brand’s identity. All of your emails should be on-brand and not bland. It could be humorous, trendy, use best friends vibe and more.

This allows you to maintain a strong, consistent brand as well as to make a personal connection with the consumers.

See how Etsy used hacks 3 and 4 – a clear, o cell phone number in philippines range CTA and using their humorous personality.



Hack 5 – resend emails
An unopened email does not necessarily mean that the consumer was not interested in the email. It could simply mean they may have missed it or saw and forgot about it.

So send it again.

If it wasn’t opened the customer has not seen it. There is no harm in sending it again, just the benefit of
What are real-time notifications?
Imagine Mike, who wants to book a double room in a hotel in Boston for a couple of nights. He finds a nice hotel at a decent cost and in a good, central location. However, he decides to return to the site later, once he has done more research and compared prices with other hotels.

What Mike doesn’t know is that at the same time he looked at that hotel, five other people were looking too and there were only two double rooms left. So by the time Mike comes back to the site, there are no rooms available anymore.