The importance of SEO for artists

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In B2B commerce or on e-commerce platforms, users often discover brands through traditional searches that solve specific problems, such as “how to repair a refrigerator,” “gardening kit,” or “bed springs.” After completing the search, these users visit the website, explore the brand’s social media profiles, are impacted by retargeting campaigns, and begin a journey to learn more about the brand they are interested in. Often, this journey begins with a search that is not directly related to the brand name.

In other words, search engine queries are not qatar mobile database the only way to discover a brand. That is why, when developing an SEO strategy, it is crucial to invest in keywords that are not directly linked to the brand's branding.

Now, let's get to the main point of this reflection: When was the last time you discovered a band through a search on a search engine, while browsing the internet?

Let me answer that for you: probably never. For musicians and bands, the key is to focus on what is related to the name of the band or artist. Music discovery usually happens primarily through social media, word of mouth, or music platforms like Spotify, Grooveshark or Deezer, and then it is filtered through search engines like Google, Yahoo or Bing.