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By Berta Ventura
Black Friday and Cyber Monday have become key dates in the calendar, as many brands use them to boost sales just before the Christmas campaign begins. In addition, consumers know them very well, are very familiar with them and actively seek them out to enjoy the best discounts.
However, both dates have also led to market saturation, making it extremely difficult to stand out from the competition. For this very reason, in this article we are going to share with you the best digital marketing actions and advertising strategies to succeed during Black Friday and Cyber Monday 2024.
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Learn the keys to online marketing for Black Friday
Forecasts and spending data for 2024
According to Webloyalfty, Spaniards will spend an average of €375 on online purchases during Black Friday and Cyber Monday, which will mean an increase of up to 24% in online hr directors mailing list purchases in Spain alone . At a global level, meanwhile, the number of buyers is expected to grow by around 10%, with the United States being the country where these types of campaigns are most successful. In addition, at a general level, everything indicates that, once again, online purchases will surpass those made in physical stores . And in addition to all of the above, it should be noted that, taking into account what happened in 2023, the electronics and travel categories are going to be among the favorites , followed by clothing, footwear and accessories.
Another trend that has been detected as a result of Black Friday and Cyber Monday is a considerable decrease in purchases up to a month before these important dates. In fact, it is expected that in 2024 up to 75% of consumers will decide to pause their purchases and wait until November 29 and December 2 to make them . This means that, as a brand, a campaign strong enough to compensate for these losses will be very necessary, which means standing out from the rest.
What are Black Friday and Cyber Monday?
To understand the concepts of Black Friday and Cyber Monday we must go back to their origins.
Black Friday was born in the United States during the 1950s and is always celebrated on the Friday after Thanksgiving Day. Although it is a public holiday, shops open and offer discounts to kick off the Christmas shopping season. This type of action was a huge success and, in fact, most stores managed to go from red to black, hence its name to this day.