Do you know the stages of the sales funnel?

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The sales funnel is a set of steps that a lead goes through, within their purchasing journey, until they are ready to become a customer.

The term funnel is used to illustrate the fact that only a portion of the people reached by a company's communication reach the final stage, which is actually purchasing a product or hiring a service.

Understanding your customer's purchasing journey is essential to buy phone number leads your actions within each stage of the funnel. More and more companies are adopting the Sales Funnel to increase customer conversion and sales, due to the proven effectiveness of this strategy.

The sales funnel is divided into 4 main stages and in this article you will learn about and understand each of them individually.

Are you interested in learning more about the stages of the sales funnel?
Then stay with us until the end!

Sales funnel: what is it?
In digital marketing, the sales funnel aims to turn regular visitors or users of your company's website into effective customers.

Thus, divided into 4 stages, the sales funnel shows step by step how the path is made from the visitor's first contact with your company until the moment you close the sale.

The funnel can be divided into 3 larger parts (stages): top, middle and bottom.

Top of the funnel: here the user is still having their first contact with your company, usually attracted by some content that caught their attention. At this stage, the visitor has not yet shown interest in your products or services, hence the importance of converting them into a lead.

Middle of the funnel : here the user has become a lead, that is, they are already a potential customer who considers hiring or acquiring a service or product from the company, at some point.