Specifics of sensory marketing

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Sensory marketing very thoughtfully involves all the senses and works holistically. Therefore, for example, packaging, light, decor are important for sight, a leitmotif for hearing, and softness of material for touch.

The scent that creates the atmosphere is also Ukraine cell phone number list important. Floral notes such as jasmine, rose or lily of the valley bring a romantic aura, they will be useful in fashionable salons where airy, elegant creations are sold. Oriental evening accents such as amber, musk and cloves are quite strong and expressive, but they can help to relax.

The Impact of Scent Marketing on In-Store Customers
When shopping at brick-and-mortar locations, shoppers love to feel luxury. A pleasant aroma in a shopping mall will make even those who are reluctant to shop look for clothes or shoes. The aroma of expensive perfume will be appreciated by consumers familiar with luxury brands and those who simply associate it with prestige. Car dealerships can spray compounds that resemble the smell of leather.

Reminiscent of expensive seat covers and new cars. Classic, exclusive notes help create a favorable atmosphere for shopping. It is important not only where but also when to use a particular aroma. Before the hot Christmas season in winter, using the aroma of gingerbread cookies or the subtle aroma of spruce will lift your spirits.