Collecting data, not coins

[sumonasumonakha.t]

Capturing and Delighting Consumers
During the 90s, the Nintendo Power registry was like a trophy for fans.

Think back to a time when the Internet wasn't present in most homes. No Twitter interactions, no live videos announcing news, no absurd amount of specialized content on the web.

Nintendo was revolutionary in seeing that it should approach the fans and open the doors for active mom data participation , and that's why it prospered. Meanwhile, Sega (main rival at the time) ended up becoming a game developer, even for Nintendo itself.

The content took the brand beyond the consumption of the product . Children eagerly awaited the next issue of the magazine, discussed the news with their friends, sent emails to have it published.

In short: Nintendo was using inbound marketing concepts even before the term came into existence. The “delight” stage, which occurs after the deal is closed in the sales funnel, was always a priority for Nintendo.

It's not just about sales, it's about building relationships. Perhaps that's why fans are still so loyal to the brand's products today.


You might think that market research was extremely difficult before Big Data . Of course, the Internet brought many conveniences, but Nintendo's established fan base certainly brought benefits.

A few years after its creation, Nintendo Power underwent some changes. Later, the public was surveyed to analyze the acceptance of the new format.

One detail: all of this data was published in the journal itself.