Site latency/page load should be considered.

[kexej28769@nongnue]

1. If it's possible (i.e. there's not a ton of content inside the infinite scroll), create a single page containing all the content.


Lazy load imagery is a tactic to improve web performance, in which images load as the user scrolls (the idea is to save time, by only downloading images when they are needed).
Add <img> tags to <noscript> tags.
Use JSON-LD structured data.
Schema.org "image" attributes are embedded in the appropriate item types.
Schema.org ImageObject item type
CSS
I only have a few elements related to CSS rendering.

Action items:

Image search does not capture CSS uk number data images, so don't rely on them for important images.
CSS animations are not annotated, so be sure to include surrounding text content.
Layouts are important for the page (use responsive mobile layouts; avoid excessive ads)
Personalization
While there is a trend towards 1:1, people-based marketing across digital, Google does not store cookies across sessions and thus will not interpret personalization based on cookies, meaning an average, basic user, default experience should be the case. Data from other digital channels can be exceptionally useful when building audience segments and gaining a deeper understanding of the core user.