Offline marketing

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Specific objectives
Attracting and retaining new customers, understanding that bringing in new customers is much more expensive than maintaining the current base.
Distribute the product or service correctly, after having established the ideal characteristics of the environment in which the product will be sold, ensuring efficiency in its delivery.
Establish appropriate prices, according to the context in which the product will act, hence the importance of knowing the audience.
Surpassing customer expectations by developing strategies that allow us to identify their opinion of the product or service as well as the means by which they learned about it.
Types of marketing
There are many types of marketing, and these are not necessarily independent in their actions. It investor data is normal for them to mix and complement each other within a company's marketing strategy.

Below we list the best known:


We can place here all the actions that were done before the existence of the Internet or even those that happen today outside the web.

This type of marketing refers to the 4Ps mentioned above, which refer to: product, price, promotion and point of sale.