What is your worldview and expectations regarding this topic?

[sumonasumonakha.t]

On the other hand, although it serves to reinforce the previous point, a presentation should not be based on you, your business or brand, but on the problems that the public has and the solutions that you propose for that particular problem , although this does not exempt you from using your brand or your own name to exemplify; but do you understand the difference?

When you put aside your desire to show your projects or ideas and give visible importance to the public's need and create material that makes them feel identified, you have created a presentation with content .

content production

Technical aspects: how to create quality content
What is quality for you?

Your answer is certainly different from mine. This is where the problems begin. You can't assume that what you understand by quality is the same as what your audience understands about it. But then, how do you make quality content if it's different for everyone?

It's simple! Quality exists in a presentation when the audience feels that you have resolved their doubts and problems on a given topic.

Okay, but this was what we talked about in the previous point, there is nothing new. So the instagram data question should be different: how do I find out about the doubts and problems that the public has regarding the topic I want to present?

Let's look at the points below:

Know your audience
Your audience is the soul of your presentation. It is from them that you will decide what to talk about, and even more importantly, how you will do it.

This is the foundation of any content creation, no matter the format. If you don't know your persona, producing something truly captivating and valuable will be an impossible task, and the result can be disastrous.

So, first of all, do the exercise of answering these questions:

What problems and needs does my person have regarding this topic?

Why is my presentation useful for her?
What solution can I offer you through my presentation?