To start, let's look at an example of a content strategy used for SEO purposes (with the ultimate goal of attracting new potential customers to a website).
For example, the Evernote blog offers a wealth of knowledge on the topic of productivity. The blog post, "How to Stay Disciplined When Times Are Tough," might encourage you to pick up a pen and jot down some of the tips that resonate most with you.
Evernote is a good example of a content turkey phone number list strategy used to attract new leads. related content are likely the same people interested in downloading Evernote's note-taking product (after all, what's better than a to-do list to help you stay on task?)
On the other hand, if Evernote's marketing team simply created content to drive traffic, it wouldn't be considered a content strategy at all, it would just be content.
The strategy should align the content with the business goals - in the case of Evernote, the strategy aligns the content (blog posts about productivity) with the business goal of driving leads (people interested in taking notes) to their site.
Let's look at another example to see how a good content strategy can help a business increase sales.
Consider the following scenario: A prospect calls a sales rep and asks questions related to a video hosting service. When the sales rep talks to him, he learns that his business uses several other tools to convert leads into sales.
After the call ends, the sales rep sends the prospect a follow-up email with a blog post about the integration of the solution of interest, allowing for further personalization of the messaging to prospects.
This is a great example of how you can use content strategy as a sales tool.
Now that we've looked at a few examples of content strategies, let's dive into the different types of content marketing.
Types of content marketing:
blog posts
e-books
case studies
templates
infographics
rollers
podcasts
social media
1. Blog posts
If you haven't noticed, you're reading a blog post right now. Blog posts are posted on a website and should be published regularly to attract new visitors.