How SMS Marketing Helps Build a Loyal Customer Base

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Create a win-back email series designed to give these inactive audience members a reason to reconnect with your brand.Target these emails at customers who have previously made purchases from your online store or subscribers who were once engaged with your content but have since gone quiet. Automated win-back campaigns are highly effective in reigniting interest. Plan to send these emails after a specific period of inactivity, such as days after their last purchase or the last email they opened. This strategic timing can effectively rekindle their interest in your brand.

. Transactional emailstransactional emails are crucial in ecommerce bulgaria whatsapp data because they confirm a user’s actions on your website. For example, you send confirmation emails when customers make a purchase, providing them with an order receipt and reassuring them about their product’s upcoming delivery.Since these emails are expected by your customers, they have one of the highest open rates among all types of marketing emails. Their main goal is to streamline the ecommerce process, not to sell or call to a specific action, but it is a good idea to consider placing offers and related product suggestions that the buyers might find useful as a next step of their journey.

A few types of transaction emails you should consider for your ecommerce shop:thank you emailsend a simple “thank you” email to show appreciation for actions taken by your customers. Whether they’ve submitted an order, provided feedback, or engaged with your brand in other ways, these emails keep your brand top of mind and foster customer loyalty.Welcome emailsa welcome email greets new subscribers or first-time buyers. Usually, welcome emails include a brief introduction of your brand products or services and a sneak peek of what your customers can expect from you in future emails.