How does search engine ranking work?

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How do search engines rate your content? The key to a good ranking of your content is a clear understanding of how Google finds, analyzes and categorizes your content. This is because your target customers focus on the top entries in the results list when searching for information. If there is an offer that appears relevant among the first entries, it is highly likely that this will be called up. If the user does not find the information or the desired offer on the first results page, they will not click on the subsequent pages of the results list, but will usually start a new search query. So – how do you manage to get to the first page of the search engines for topics that you want to be known for?

For the top ranking of your content, it is essential doctor database that the pages are optimally prepared for the search terms not only for your readers, but also for search engines.

Lots of good content and lots of good backlinks
To ensure that your content appears as high as possible in the search results, the following are particularly important:
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The regular creation of high-quality content on the topics with which you want to address your target customers or which answer the questions of your buyer persona. This improves your ability to be found on the web and increases the relevance, i.e. the importance, of all your content.
Gaining lots of high-quality backlinks to your pages. This is how you build credibility (“authority”).
The three levels of Discovery, Relevance and Authority
Discovery, relevance and authority are the three stages that succinctly describe how search engines work.