Understand the buyer's journey

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Before you write, ask yourself: What do I want this copy to achieve? What do I want the reader to do?

Is it to get new email subscribers? To encourage opt-in downloads? Are you convincing people to sign up for an event or free consultation? Or is it purely to make a sale?

Whatever your conversion goal is, be clear about it before you start writing. Only then can you write focused copy that resonates with your readers to optimize your conversion rate.


During the research phase, you will delve into the needs indonesia number data of your potential customers. You will find out what problems they face and how this product, service or brand can help your potential buyer overcome them.

However, your customers have different needs at different times, and your ad copy needs to reflect that.

No matter what your product is, everyone goes through the same buying process, the buyer's journey:

Awareness : The prospect knows they have a problem and is researching possible solutions. At this point in the buyer’s journey, they may not know how to clearly explain or articulate their problem.