A key takeaway (or concept) from this document is EAT.

[kexej28769@nongnue]

This means that we now need to create author EAT as well as website EAT. Some ways you can achieve this are with author boxes, with links to author profiles elsewhere online and using author schema markup, i.e. structured data that tells Google everything about the author, making it easy to link the author to any other authority signals (like author profiles on authority sites, social media profiles, etc.).


Above is an example of a good author profile [KB1] cameroon number data that is provided to Google’s quality reviewers in the guidelines. It declares who wrote the content and shares some credentials. It is very easy for the algorithm to connect the dots and find this author on other websites (something we assume Google does).




As Mary Haynes' tweet points out, the term EAT is used 186 times in the guide. There's no question that it's a key criterion for how Google considers the quality of a page.

So, let's make sure we understand what Google EAT is, exactly.

Expertise
Being an expert is defined by the Oxford Dictionary as “being very knowledgeable or skilled in a particular area.” However, simply having this knowledge won’t flood your website with traffic from Google.