Analyzing your personas - do you need more gender marketing?

[Shishirgano9]

Through surveys and intensive analysis, they found products that were missing from the restaurant from a female perspective.
This is how McCafé was born, whose success is based on the opinions and mindset of its female customers.
But does that mean that only women visit the café?

One question decides this:
Are there legitimate reasons to divide your product or service into gender lines?

That means:

What is the product or service intended for? - and
What actual gender-specific needs can be distinguished?
Anyone who cannot find specific differences in overseas chinese in canada data the needs, benefits and perception of their own product is doomed to fall into the cliché trap when it comes to gender marketing. Anyone who still wants to give it a try should rely on solid data rather than gut feeling.

Otherwise, you share the experience of the marketers at Edeka, who in 2013 divided their bratwurst packages into women's and men's sausages.
This forced women to emancipate themselves from barbecuing.

Pastel or black packaging and arguments such as strongly seasoned versus low-fat and delicate emphasized the alleged interests. They finally exploded publicly in the faces of the people behind this meager marketing attempt.

For Edeka, the social media was then all about the sausage.

Persona Thinking - 4 Dimensions in Gender Marketing
The Gillette brand knows that personal hygiene is a very individual matter, which is further influenced by the morals and role stereotypes of our society.