Looker Studio… just a name change?

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In 2022, Google integrated the Looker tool with Data Studio to give us the new and innovative Looker Studio. But… What has changed for users of the free and beloved Data Studio?

If you're a regular at generating your reports with Looker india mobile database Studio, you'll have noticed that there hasn't really been a huge change in the platform. The dashboards and settings seem to be completely identical to those of the previous version; but this change by Google hasn't just been a matter of "re-naming."

In 2019, Google acquired the Looker tool with the apparent aim of strengthening its data storage and analysis functions. This tool has a much more complex function than Data Studio: it not only focuses on data visualization, but also has great data storage power both locally and in the cloud, and a level of predictive analytics that allows its users to make much deeper and more complex forecasts and analyses.

Looker Studio Changes
What does Looker Studio add to our mix?
So what has changed for digital marketing agencies that only used Data Studio for their reporting? Not much for now. The Looker integration has enabled us to add more sources of information to our old Data Studio reports, but if we are not Looker users, this does not change much for us.