It turns out that advertising publications are goals in themselves

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Their obviousness depends on the content embedded in them. Phraseless targeting works in any case, even when the auto-targeting mode is turned off. On our part, keywords are enough.

What news! It turns out that autotargeting is not autotargeting at all. This logical inconsistency needs to be sorted out.

Why do you need autotargeting?
Automatic targeting of user interest is fully Ghana cell phone number list justified, despite the fact that many specialists disable this option, believing that manual control is more accurate.

But what is really happening?

Situation 1. Autotargeting is inactive.
So what? Yandex's phraseless mechanism hasn't gone anywhere. At the same time, the statistical results it gives to the "Report Wizard" are blurred by key queries.

Situation 2. Autotargeting is active.
It still shows statistics for the phraseless sample, but the picture for phrases turns out to be much cleaner. Now you won't be upset by the fact that when autotargeting is activated, the share of search results for phrases decreases. Accurate targeting is good, we don't need anything extra.