What types of linkbuilding techniques exist?

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Sponsored links involve paying other websites to include links to your site. This technique can be effective for obtaining links from relevant and authoritative sites, but it is important to ensure that sponsored links comply with search engine guidelines.

In the words of our SEO Manager, Luciano Truck, when it comes to sponsored links:

“It is very important to verify that the sites norway mobile database from which we are going to link have a healthy domain. This means that we must analyze both the quality of links and the quality of content on this site. In case we detect irregular development in organic traffic performance or in its backlinking profile, we refine our analysis to detect possible negative SEO strategies on the site, which would make us discard that domain as a valid option.

On the other hand, it is important that the theme of the site is related to the industry of the page we are working on. The link is more natural if the sites deal with similar topics and is less suspicious for search engines.

Finally, it is important to control with which anchor text the link will be made. Always using the keyword for which we are optimizing our content can make Google suspicious of this practice and penalize us. We recommend always using different anchor texts and long tails (hiding the keyword among other complementary terms).”

Luciano Truck, SEO Manager en MD Marketing Digital
Social profiles, directories, and forums:
Actively participating in relevant social profiles, directories, and forums can help you obtain links to your website. By completing profiles and participating in discussions, you can establish profile links that can be beneficial for your link building strategy.

To carry out this task, at our Digital Marketing agency, we have the help of SEO Specialist Javier Osorio, who collaborates with the link building strategies of our clients. When creating links in directories and discussion forums, Javi recommends us.