This is a free tool provided by Google that provides information on monthly search volume and keyword competition . It will be very useful for identifying relevant terms to include in SEO and SEM strategies, as it helps you understand which ones are more popular and competitive than others, in addition to seeing if their trend is growing or not, you can also analyze the competition. Among its disadvantages, it is necessary that you have a Google Ads account.
This tool gives you a monthly volume range switzerland mobile database between a minimum and maximum , for example: 10-100. It should be noted that Google Keyword Planner is most commonly used in paid marketing strategies (SEM) , as it allows you to obtain keywords and their monetary values to develop an online advertising strategy.
Google Keyword Planner
Google Keyword Planner
Google Analytics
This other tool allows you to monitor website traffic in real time. Its main advantages are that you can analyze user behavior, track conversions, and create customized reports. This will be especially effective for evaluating how well or poorly the applied strategies are going, allowing you to obtain detailed information about how users interact with your site.
Among its disadvantages, it is worth mentioning that it requires professional instruction and a learning curve , since it is not easy to use this tool.
Google Analytics
Google Analytics
SEMrush
This is a platform that offers you a wide range of tools for competitor analysis , keyword research , ranking tracking , and more. Ideally, you should access it as a premium user, since its free version is quite limited, allowing you 10 searches per day or adding a site to analyz