Now about offline conversions

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MK builds an optimization process focusing on conversions, but it does not see them throughout the funnel. For example, it does not know whether the completed application was confirmed by an order. At these stages, MK was clearly lagging behind SK before.

Only recently has it become possible to include Gansu cell phone number list offline conversion settings for CRM marketing as a goal. The mechanism is far from perfect, and is not suitable for everyone. To automatically load parameters for offline conversions.

You need a CRM integrated with Yandex.Direct. If not, you will have to integrate via Albato or generate an integration API code.

Interaction with the target audience and personalized advertising impressions
MK is not very good at optimizing a narrow reach. Small audiences and personal impressions are the weak link of the program. For example, MK does not provide for the launch debugging of the display of a separate ad based on the proposed settings: age, gender, geographic, keywords.

In MK, it is impossible to adjust rates in order to increase or exclude impressions for certain categories of users, for example, by income or other criteria from the Yandex Audience.