The Z pattern is a visual behavior in which the eye moves in a zigzag pattern across the page.
It starts with a horizontal sweep at the top (logo and navigation).
Shift diagonally to the bottom left corner.
Finish with another horizontal sweep at the bottom.
This pattern works best on designs with minimal content, such as landing pages, banners, or portfolios.
How to use the Z pattern effectively:
Place the logo and navigation korea telegram data in the top left corner for immediate recognition.
Use diagonal scrolling to direct users' attention with images or concise text.
End with an engaging CTA in the bottom right corner, such as “Sign Up” or “Learn More.”
3. Gutenberg Diagram: Ideal for text-focused designs
The Gutenberg diagram follows the natural reading flow of Western audiences: from top left to bottom right in a diagonal sweep.
Divide the page into four quadrants:
Main Optical Area (top left): Ideal for placing headlines or logos.
Secondary Strong Area (top right): Good for supplementary information.
Secondary Weak Area (bottom left): Avoid placing critical content here.
Terminal Area (bottom right): Perfect for CTAs like “Buy Now” or “Subscribe.”
How to apply:
Align key information with the diagonal path for maximum visibility.
Use white space and clean typography to guide the eye naturally.
Prioritize the terminal area for actionable items and encourage interaction.
4. Layered cake pattern: Ideal for sectional content
In the layer cake pattern , users focus on specific sections of content, “jumping” between headings and highlighted areas rather than reading everything in a linear fashion.
How to use this pattern effectively:
Use clear, prominent headings to define sections.
Incorporate bullets, numbered lists, or infographics to facilitate quick scanning.
Maintain consistent spacing between sections to visually separate content.
Importance of display patterns
Display patterns are key to improving user interaction and content visibility.
1. Improve content visibility and user interaction: Placing critical elements (headlines, CTAs or featured products) along natural viewing paths ensures they don’t go unnoticed.
2. Promotes intuitive navigation and satisfying experiences: A design aligned with users' visual habits is more intuitive and eliminates frustration, guiding them toward their goals (such as finding information or making a purchase).