One of the most important points today within Online Marketing and its strategies is undoubtedly the monitoring of Social Networks , not only because of their importance for our business or company, but because of all the information we can obtain after analyzing them .
The Internet and Digital Marketing , unlike Traditional Marketing, offer freight forwarder email list precision when it comes to measuring the notoriety or impact of our company with each action we take more or less immediately, allowing us to take actions and make decisions in real time.
The number of Social Networks that currently exist also involves a large number of tools capable of monitoring and measuring presence in them. Some are very similar, others are characterized by small differences, but ultimately, they all provide a series of results that we must know how to analyze and interpret in order to draw conclusions about our actions or make decisions based on the results we obtain. Managing this entire universe of Networks is possible through multiple analysis and measurement tools .
Among the most used tools we find HowSociable , MentionMapp , Hootsuite , Spiral16 , Klout and of course the package of tools offered by the giant Google, to name a few examples.
There are many more and we are going to focus on the six "Must Have" tools for analysis and measurement . Among all of them and in a generalized way, it is difficult to know how to choose or guess which one will be the ideal one for each company. However, we present these six tools that, due to their completeness, the functions they offer and their reputation, are worth mentioning: