There are several invites

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, including to Instagram, Youtube, and their own native app.

2. How Nike introduces new customer's to membership benefits.

Nike provides another excellent example of how to bring first time cus cell phone database tomers closer to your brand.

Their welcome email sequence consists of four emails, before blending in with their regular nurture campaigns. While we won't cover all of them, I do want to highlight some special tactics they use.

1. Generating repeat purchases with time centered benefits

Nike celebrates members on their birthday, giving them a fantastic discount of 20%. These types of rewards are helpful to bring new visitors back to your site.

Not only does it setup a future email celebrating their birthday, but it helps lower improve overall customer lifetime value.


What is upselling?
Upselling is a strategy aimed at increasing the dollar amount of a purchase. Upsales depe