Chapter 8: How to group and sort keywords

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Rina7RS
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Chapter 8: How to group and sort keywords

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It’s about making it as easy as possible for searchers to find what they’re looking for. If you cover everything people want to know on your page, but they can’t find the information, they’ll hit the back button to find a clearer, easier-to-understand page.

In addition to the above suggestions, we also recommend putting the “need to know” before the “know.” This is the so-called inverted pyramid structure method.


If you’re not sure whether your topic is “essential information” vs. “secondary information,” take another look at the top-ranking pages. If we use “best golf clubs” as an example, we see that they list the best golf clubs before going into detail about each club, so people might want to get the best options before the pros, cons, and other information.


Keyword sorting

Keyword Grouping

For each keyword in your list, you need to have ghana mobile database the right page and content. Understanding how to do this is a core step in the keyword research process. Luckily, you can do this in two simple steps:


Locate the parent topic
Targeting search intent

Locate the parent topic

Let’s say your list contains the following keywords:


how to make whipped coffee
what is whipped coffee
whipped coffee recipe
how to make whipped coffee without instant
whipped coffee without sugar

You might be wondering, should you build a different page for each keyword or target them all on one page?
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