Camera protection comes to the forefront

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The second strategic direction involves focusing on three industry segments: transport, retail and industry, including critical infrastructure facilities. "We understand that it is impossible to work in all areas at once. We will focus and build up expertise in these areas," explained Alexey Mayorov.

According to him, such a strategy appeared last year and is designed for the coming years. The company had key segments before, but no targeted work was carried out. Now Axis is trying to increase the level of competence in the listed segments: it participates in events, pays attention to legislation, is a member of industry associations and communicates with customers to learn their problems and needs.

Such activities require investments, but Axis kazakhstan mobile database for it, since the main contribution to profit and turnover is made by the corporate segment, where large solutions are required and the main focus is on quality. "As for the more mass segment, we understand that we are not ready to compete there now, nor to offer anything specific to stand out from other players," admitted Alexey Mayorov.

As IHS notes, the problem of vulnerability of IoT devices, including IP video cameras, attracted wide attention in 2016 after the emergence of the Mirai botnet and DDoS attacks that affected many large Internet services, including Amazon, PayPal, Netflix, etc.

"Axis is actively addressing security issues," said Denis Lyapin, a technical trainer at Axis. According to him, to reduce the risk of infection from a botnet by about 95%, it is enough to follow general rules. For example, do not expose cameras directly to the Internet and use simple or default passwords, try to do without super passwords that give administrator rights, and also carefully approach system updates, checking patches before installing.