Build backlinks
Backlinks are essential for any search engine. However, Google prioritizes link quality over quantity. This means that a web page with five backlinks from high-authority sites will have a higher PageRank than a web page with hundreds of low-quality backlinks .
According to Bing, links are a sign of popularity and tell them to trust your content. In the past, you could rank on Bing by building many backlinks pointing to your site because quantity trumped quality. But recently things have changed because Bing now prefers high-quality links from sites they already know and trust.
Writing high-quality content for Bing
Bing considers content quality as a ranking factor. In addition chile mobile database to keyword matching, the content must be:
it works
authoritative
Very well written
Perfect interpretation
Regarding authority, Bing considers signals from citation courses, social networks, authorship, and name recognition. Improve E-A-T on your site and you’ll improve your authority on Bing.
To access the utility of a page, Bing checks whether the content is relevant to the keyword intent. Additionally, the content must have depth, feature supporting information to back up the claims, and include media such as images, videos, and charts.
For presentation, your content should be findable, easy to read, and include accessible design. If you display ads on your site, make sure they don’t interfere with the user experience.
Use Schema markup to help Bing better understand your pages
In 2011, Microsoft, Google, and Yahoo announced the joint schemarg alliance to enrich search listings through structured data .