1. Build a community and provide free educational resources
Consumers have so many choices when it comes to choosing products, and it’s not easy to get them to take it to the next level and interact with a brand’s social media page. So how do you attract followers and keep them engaged? By sharing useful, actionable content that entertains and helps your community in their daily lives.
Educational resources such as checklists, guides, templates, and collections of tips and tricks relevant to your industry can be of great help.
2. Enable brand ambassadors to create and share brand-endorsed ecuador mobile database content
Brand ambassadors are often your most satisfied customers who write rave reviews and take the time to connect with your company. You can offer them incentives like discounts in exchange for posting on your social media pages—for example, one bookstore owner was so happy with his employee scheduling platform that he offered to film a “day in the life” video for your page and post photos of how he implemented the system in his business.
3. Share multimedia content among traditional and emerging social media audiences
In order to build a strong and active social community, it’s important to test various platforms and see how they perform. Depending on your target audience, you might notice that your photo posts perform better on Instagram than Facebook, infographics perform best on LinkedIn, and TikTok is the perfect place to share behind-the-scenes videos and primers on how to use your product. Try different branded social media templates and compare their performance.