Improved delivery rate

[subornaakter20]

In order to increase your conversion rate (CVR), you need to work backwards from your conversions (CV)
By understanding the conversion rate (CVR), you can calculate the number of sessions (site visits) required to achieve the target number of conversions (CVs). The concept is simple; just calculate the number of sessions required based on the conversion rate (CVR).

For example, if your conversion rate (CVR) is 1%, then you will get one conversion (CV) for every 100 sessions.

There are four main indicators for measuring high school coaches email list the effectiveness of email marketing initiatives:

Delivery rate
Open rate
Click-through rate
Conversion rate (CVR)
We will explain the stages with diagrams: delivery rate → open rate → click rate → conversion rate (CVR).





The delivery rate is the percentage of emails that reached the recipient, and is calculated as the number of emails delivered ÷ the total number of emails delivered × 100. If the delivery rate is low, it becomes difficult to accurately evaluate the conversion rate (CVR), so ideally it is important to keep the delivery rate at "almost 100%."

If you're having issues with deliverability, consider the following solutions:



Use a trusted domain
Businesses should ensure that their emails are sent using a trusted sending domain with proper sender information.
Screening for undeliverable email addresses
If you continually send emails to invalid email addresses, they are more likely to be blocked by ISP (Internet Service Provider) filters. You can prevent this by periodically checking your list and deleting any invalid email addresses.
Distributed delivery using multiple IP addresses
If you send a large number of e-mail newsletters continuously from the same IP address, there is a high risk that the ISP will consider it spam. It is effective to use an e-mail newsletter distribution tool to distribute e-mails using multiple different IP addresses.


Improve open rates
The open rate of an email newsletter is calculated by the formula: Number of opens ÷ Total number of deliveries × 100. It is an indicator of how many of the email newsletters sent were opened. Open rates vary by industry and product, but in the case of simultaneous delivery, it is generally less than 20%.

To improve your email open rate, you need to take measures against the following factors:

Delivery time
title
Sender name
Body of text
List Segments
Anti-spam measures
Among them, the most important thing is the subject line (title) of the email newsletter. This is because the subject line is the first thing that catches the recipient's eye and is the element that makes them instantly decide whether to open it or delete it. Here are some points to make a compelling subject line:

Enter a specific number
Create a sense of urgency and exclusivity
Personalize it with the recipient's name, etc.
The number of characters should be around 30-35.
In addition to the subject line, use preheader text.
By considering and implementing these points, you can expect to improve your open rate.