Image courtesy of Warby Parker

[subornaakter20]

At the end of the eight questions, you will receive personalized product recommendations that match your exact criteria. You can choose five of the recommended products and try them for free.

Warby Parker Quiz 3

Image courtesy of Warby Parker

It's almost as if a personal shopping crypto email list consultant did all the work for you and selected from the entire selection what you're most likely to like. Get going .

The last point is especially important.

Giving customers the ability to choose the products that best suit them will help reduce the number of support requests or returns in the future.

According to a report from Freshworks, 43% of retail consumers expect fast service and response to support requests. Here are the consequences of poor customer service:

Freshworks

Image courtesy of Freshworks

Instead of putting such a burden on your customer support team, use tests to recommend ideal products to consumers and generate leads in the process.

6. Use the power of referral marketing
People trust their friends and family members or even influencers more than brand advertising.

According to a 2022 survey, 40% of consumers said they trust recommendations more than any other form of marketing. While 96% of marketers consider it an important channel, only 4% prioritize it over other forms of marketing.

Don't make the same mistake as others.

Referral marketing is extremely effective and costs much less than what you would likely spend on other forms of marketing.

Invest in a good referral marketing software solution and start a referral program for your eCommerce business.

Here are some reasons why you should start a referral program:

When your existing customers recommend your business to others, they provide social proof that your products or services are excellent and trustworthy.
This is a cost-effective eCommerce lead generation strategy.
Results are easy to track, making marketing attribution easier.
When your customers become brand advocates, it builds customer loyalty and encourages repeat purchases.
Now that you understand the importance of referral marketing, let's discuss some strategies on how to do it right.

Offer two-way rewards
Everyone knows that you need to motivate your customers to recommend your brand to others.

But what about the person being referred? Why should they subscribe to your community, buy from you, or take the desired action?

This is where two-way rewards come in. Offer rewards to both parties to ensure your referral program is successful in helping you generate e-commerce leads.

Here's a simple example from ASOS where both parties get 20% off - a win-win.

ASOS Invite a friend

Image via ASOS

Use gamification
Make your referral programs more interesting by adding gamification elements such as points and levels. The more referrals a customer makes, the better the reward they receive.

Offer quality rewards
While monetary rewards are important, providing experiences and other quality rewards and benefits can further motivate customers to make referrals.

For example, Go Ahead Tours offers more and better rewards for the more referrals a customer makes. This encourages each customer to try to recommend the brand to as many friends as possible.

Go ahead tours

Image with Go Forward Tours

This could be in the form of early access to event invitation sales.

For example, beauty brand Goop offers more than just cash rewards — it encourages customers to become part of a thriving community. By emphasizing the importance of community, the brand encourages more customers to join its referral program.

Goop Referral Program

Image via Goop

7. Attract potential customers through social media
We have already discussed social media advertising for eCommerce lead generation. However, you don’t have to pay for social media lead generation and you can do it for free.

Given that many people use social media specifically to make purchases or carry out related activities, it is a major channel for lead generation in the e-commerce space.