The value of content marketing in SEO
Want to learn more about how to use SEO to grow YOUR business?
Why are meta descriptions important?
75% of people click on the first organic result of a search . The luck of someone clicking on your link depends greatly on your website's meta description, so it's one of the most important factors to consider.
A well-written meta description can increase click-through rates by up to 50%. Crafting a well-written meta description can significantly increase traffic and lead conversions , proving that a few carefully chosen words can make all the difference.
What is a meta description?
A meta description is a piece of HTML code that briefly describes the content cambodia whatsapp number your page. Other meta tags include title tags, robot meta tags, viewport meta tags, and language meta tags. They are a critical component of search engine optimization (SEO) and should be part of a thorough SEO audit of your website.
The meta description appears below the link to your page in search engine results pages . In HTML code, this is what a meta description looks like:
<head>
<meta name="description" content="This is an example of a meta description. It is often found in search results.">
</head>
Although search engines do not directly use meta descriptions to rank your page, they can indirectly influence your ranking by influencing the click-through rate (CTR), making it more attractive to humanoids.
A high CTR tells search engines that your blog post is relevant to the search query, which can lead to higher rankings.
The meta description should be treated as “ad copy” – it tries to sell the link to the user so that they click on it. A good meta description can add that little bit of detail that the title tag can’t include, attracting the user’s attention and ultimately getting them to visit your page.
So, just as you carefully craft your title tags to maximize your CTR, you should try to do the same with your meta descriptions.
Here are some tips to get you started with meta descriptions:
1. Respect the character limit
155 characters isn't a lot, but you want to make sure it's enough. Going over the character limit will result in your meta description being truncated, which is more detrimental to your CTR than you might think. If you can make sure all the necessary information is contained in those 155 characters, you're already off to a good start.
Remember that 155 characters is an upper limit, not a goal. If you can make a good meta description in less, do it! The most important thing is to keep things concise and focused.
7 Tips for Writing a Good Meta Description
Google.ca's own meta description exceeds the 155-character limit and is truncated. The shoemaker rarely had the best shoes.
2. Treat it like a title tag
Title tags and meta descriptions go hand in hand, so it's good to take a similar approach when building them. Make sure to include your usual keywords (especially if some don't fit in the title tag) and power words to maximize their selling power. Search engines will highlight terms in your meta description that match words in your search query, so keep this in mind when choosing which keywords to implement.
7 Tips for Writing a Good Meta Description-2
Pay attention to non-alphanumeric characters in your meta description, such as quotes, parentheses, and dashes. These characters are very useful in title tags, as they allow you to gain precious space for a low character cost. However, meta descriptions are sometimes truncated by these characters (especially quotes), so it's best to avoid them altogether. It would be a shame to make a good meta description and have it cut off because you used the wrong characters.
3. Complement the title tag
Treating your meta description like a title tag is good, but you already have one. By all means, use keywords and power words , but avoid being redundant. SEO tools can help you determine the best keywords.
Your title tag should be good enough, but you want to use your meta description to fill in the gaps left by your title tag. A great example of this is a call to action . Implementing them in title tags is difficult, but meta descriptions were made for calls to action. Adding something like “Try Now” or “Learn More” to the end of your meta description is easy and effective.
7 Tips for Writing a Good Meta Description-3