Digital Marketing - How to Reach Your Target Customers

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Marketing and sales have always shared the task of generating and securing the growth of companies over the long term. Models such as the sales funnel are considered a popular approach for this, and this may be true for the pure acquisition of new customers. However, once you have gone through this sales funnel, it loses its applicability to the further development of customers. The flywheel circular model is completely different. Read how you can use flywheel marketing to attract, inspire and develop customers in the long term.

Flywheel Marketing
The flywheel principle is a modern strategy that is used to acquire new customers and retain them .

The term flywheel comes from mechanics. Flywheels gambling data cambodia are structures that - once started with a small amount of energy - store this energy very efficiently for the cycle and continue to run on their own for a while.
Any additional energy then increases the speed of the wheel.
This principle is used in engines and sewing machines, for example.

Listen to this article as a podcast:

Episode 3: What is Flywheel Marketing?
Sep 12, 2024

• 16 minutes


Constant success as a goal: The dynamics of a cycle
The flywheel follows the function of the original flywheel:
it is designed to drive your business and constantly increase the company's success.
That means that when it gets going, it should run faster and more smoothly.