Make sure your emails are mobile-friendly

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Earlier in this article, I mentioned that abandoned shopping carts are much more common on mobile devices than on desktop computers. Therefore, your website, as well as your email, should be mobile-friendly.

Use responsive design on your website and make sure your images in emails are scaled correctly. Don’t use a subject line that the reader won’t be able to see on a mobile device, and avoid using heavy backgrounds or other elements that can slow down your emails.

Earlier in this article, we mentioned that abandoned shopping carts are much more common on mobile devices than desktop computers . Therefore, your website and email should at&t email list be mobile-friendly.

Use responsive design on your website and make sure your images in emails are scaled correctly. Don’t use a subject line that the reader won’t be able to see on a mobile device, and avoid using heavy backgrounds or other elements that can slow down your emails.

19. Add a little fun to cross-selling
Personalize your abandoned cart email sequence with cross-sell options to increase conversion rates.

This is one of our favorite abandoned cart email best practices . It encourages online shoppers to buy more, helping to recover lost sales. In this example, Oriental Trading used an abandoned cart email.

Oriental Trading cross selling

Image courtesy of Milled

Make the deal more attractive by highlighting special offers, such as free shipping on additional items, to motivate customers to complete their purchase.

Abandoned Cart Email Examples
Now that you're familiar with our 19 abandoned cart email best practices, let's look at some great examples that can inspire you.

The first example is Amazon, which is perhaps one of the best in terms of increasing conversions in e-commerce.

Abandoned Cart Email Examples

You can't see it because we've blurred it out, but the email starts with the customer's name. This is a great way to personalize the email.

Amazon has included a photo of the item left in the cart and a clear and visible CTA for the customer to “View Cart.” While it’s not particularly inspiring in terms of creativity, it gets the job done.

Next we have an example from Wilderness Explorers .

Abandoned Cart Email Examples

This is a great example of an abandoned cart email that is done with humor and brand authenticity. We have a cute photo, humor in the headline, and personalization with the phrase “just for you.” Although the email is cut off, it lists the items in the cart so the reader can come back and get them .

You may also like:

51 Engaging Email Subject Lines That Are Proven to Increase Conversions
Best Email Subject Lines: Tips for Writing Your Own Subject Lines and 15 Great Examples
Frequently asked questions
Q1: Why are abandoned cart emails important for eCommerce businesses?

Abandoned cart emails help:

Recover lost sales by reminding customers when they abandon their carts.
Increase your conversion rate by encouraging online shoppers to return and complete their transaction.
Improve customer relationships and engagement as abandoned cart messages provide an opportunity to re-engage with customers.
Collecting data on customer behavior and preferences
Q2: How successful are abandoned cart emails?

Abandoned cart emails are very effective in recovering lost sales. They remind customers of their abandoned carts and encourage them to complete their purchase.

Q3: How many abandoned cart emails should I send?

Send the first email within 24 hours of cart abandonment, and a follow-up email the next day. Then another follow-up email three days later, and a final email a week later.

Q4: How can I improve the conversion rate of abandoned cart emails?

Use best practices for abandoned cart emails, such as personalizing email content by including high-quality product images, offering free shipping or discounts, cross-selling, asking for reviews, and more.

Q5: What should be included in an abandoned cart email template?

An abandoned cart email template should include:

Clear subject line
Reminder of abandoned items with clear, high-quality images
Call to action to make a purchase
An offer, such as free shipping or a discount
Personalized email content
Conclusion
An abandoned cart email is, in many cases, cash in your pocket. It's that important.

People abandon their virtual shopping carts for many reasons. They get distracted, change their minds, have questions or objections, or simply decide to come back later.

Either way, your email can bring them back to your site and give them a reason to make a purchase.

Some brands have achieved conversion rates of 3.66% using abandoned cart emails. If that's not an incentive to try them, we don't know what is. Bringing back that much business can have a significant impact on your bottom line.

Remember, you want to make it easy for the customer. Give them a compelling reason to buy the item or items in question, and then show them exactly how to get back to their cart and complete the checkout process.

Use best practices for abandoned cart emails, such as urgency, discounts, and free shipping. It 's also important to test your emails to see what works and what doesn't.