Virtually all companies approach Black Friday with a specific offer and this, logically, is what the user is looking for, but if in addition to this we are able to adopt an inbound philosophy and offer the user valuable content , they will surely prefer us over the competition.
An irresistible offer plus information that is fun, entertaining and useful is a good combination.
What type of segmentation works best for this type of campaign?
Above all, segmentation based on needs and pain points .
If we are able to segment by variables such as people's needs, we will achieve better results from an Inbound point of view.
If we talk about more traditional campaigns, such as on social networks, the most important segmentation will always be data on behavior or interests, and we can also use this in inbound marketing to offer a more interesting and more personalized promotion.
Tips for personalizing messages while still being inbound
The idea is to understand what the user is concerned about and personalize philippines cellphone number the message based on their interests.
It is important to have data that helps us understand this user: what content they have viewed, what they have downloaded, what data they have left us... and we can use all this information as segmentation variables to have a more personalized offer.
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What is smart content and how does it fit into seasonal inbound campaigns?
Smart content is creating content that is tailored to the user's purchasing moment, knowing exactly where they are and adapting to it.
In principle, smart content is applied in all campaigns, but especially in a campaign like Black Friday, what we should do is impact with content that is very focused on conversion or, in any case, carry out two actions in parallel:
A few days before Black Friday with content that qualifies the person to make a purchase.
The other, already on Black Friday, with content direct to conversion .
The combination of inbound marketing + Black Friday + email marketing, is it the winning podium?
Yes, Black Friday and email marketing go hand in hand because people are waiting for this content.
In addition, I would add social networks, we must add them to the equation and give this inbound focus to all our messages (personalized and adapted to the moment of purchase).
Without a doubt, this will be the winning formula without forgetting that we must be able to analyze the results very quickly and adapt them.