A blog increases the touchpoints on the Internet

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A blog article is often the first point of contact gambling data brazil that a potential customer has with your company. Imagine a potential customer identifies a problem that they want to solve. They then research online and find some suitable search results. Since you can offer them a solution thanks to your new blog post, your website ends up in their search results. If you then have formulated a captivating headline and a good meta description, the chances are pretty good that your potential customer will click on the link to your article.

Publish a weekly blog post about the tasks, pain points and questions of your buyer persona , then create a new page each week that can be indexed by Google. With each new page, you increase the chance of being found by potential customers on the web. You now offer potential customers answers to their questions and thus you have made first contact with them.

A blog improves your Google ranking
Google evaluates various factors of your internet presence and creates a ranking based on them. This includes, among other things, the topicality of your website. If Google regularly finds new content that can be indexed, this increases your relevance.