Content marketing examples

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Facebook
Use Facebook Live. Live streaming is a great way to get closer to your audience. The possibilities for content generation with this tool are endless, so it's important to be in tune with your audience to know what works best for them.

Linkedin
One of LinkedIn's unique features is its SlideShare integration. It works very similar to Power Point, and you can use it to share presentations, infographics, documents, videos, PDFs, etc.

This is a great opportunity to showcase your company's performance, with relevant data and information. Plus, you can leverage the tool's benefits to reinforce results and make the content much easier to digest.

To embed SlideShare content on LinkedIn, simply go to the page of the file you uploaded, click the “share” icon, and grab the share code, which you can then paste directly into your LinkedIn post.

Instagram
Instagram is one of the social networks that has undergone the greatest changes in recent years. With the addition of Stories, the application has gained greater popularity. That is why it is the best social network to work with products such as clothing, footwear, photography, makeup, etc.

On Instagram, you can take advantage of hashtags to add personalized content. For example, if you have a sports store, you can use #Russia2018, which will attract the attention of football fans who are engaged in discussions about the topic.

With hashtags, you can insert your business yahoo email list into relevant discussions and make contributions to help the topic grow and your company become more prominent in your audience's mind.

Measuring results
To know if the content you offer to your audience is relevant to them, it is necessary to monitor their reaction, know if they are enjoying it and if it is helping to solve their problems or needs, in some way.

Without taking into account the results, your strategy will never be validated. It is necessary to measure each effort to find out what works best and what doesn't.

Another reason why you should measure the results of your content strategy is to improve your SEO positioning. Remember that one of the factors that Google considers when measuring ranking and placing you at the top of search results is content.

Content marketing is one of the most powerful weapons a company has to attract and retain customers. But, like any weapon, it needs to be used correctly to get the expected results, right?

To help you learn how to use it properly, here are some examples of well-done content marketing.

Do you want to know which brands are worth imitating? Let's take a look!