Get to Know the Content Strategy of the 2025 Oscars

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Contents
1 Facebook and Twitter leading the Social strategy
2 Powerful Images
3 How to predict the winners
4 Branding by producing the echo of the ceremony.
5 Create controversy after the Hype
This year, the summit ceremony of global mainstream cinema was one of the most entertaining of all time. Not only did each star shine with their particularities, but also the support of social nurses email list networks was decisive in the Oscars' content strategy, to make this gala unforgettable. The proof of this is the already classic selfie photo taken by the show's presenter, Ellen Degeneres :

If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap

? Ellen DeGeneres (@TheEllenShow) March 3, 2014

But this image is just the tip of the iceberg of the entire content strategy that surrounded the acclaimed awards. With the image as the main weapon to achieve Engagement, the ceremony was full of ( quasi ) spontaneous events and actions, designed to generate more audience. Let's now take a look at some of the highlights.

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Facebook and Twitter leading the Social strategy
It is obviously no coincidence that these two have been the most used networks by the Academy when it comes to promoting itself. Although it is not only the official sites that support the movement, but also the different comments, photos and personal videos of the stars involved. Each named profile, each mention and Hashtag reinforces the main event, strengthening it, creating a powerful Topic Trend.

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Source: Simplymeasured

Degeneres' selfie photo ( taken with a Samsung mobile phone despite the actress's personal phone being an iPhone ) caused a real stir on Twitter. One minute after it was uploaded, it reached the figure of 220,000 Shares. After an hour and a half, the total amounted to around two million.

But if people are watching the event on television, how can it be that they are simultaneously active on the networks? A recent study by eMarketer states that 97% of women who watch cultural events on television are simultaneously surfing the Internet. Some of the reasons can be seen in the following table: