Maximized confidence indicators

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. Live Chat
Usually seen at the bottom right of the screen, live chat allows you to interact with potential buyers in real-time , helping to improve your eCommerce Product Page and decrease bounce rates and guide them towards conversion.

Other advantages of live chat , apart from having an eCommerce product page, are:

Have a competitive advantage.
Improve and optimize customer service.
Develop relationships with your customers instantly.
Reduce costs.
Reduce product returns.


Despite being a trend for several years, users merchant cash advance email marketing still have doubts when it comes to purchasing products on the Internet. To overcome this fear and have a perfect eCommerce Product Page, you have to make sure you follow a well-established security protocol .

The padlocks that appear on some websites are an element to feel safe when buying, for this it is important that you use a good server, having this in your budget will help you sell more.

16. Inspiring customer security
[Tweet “76% of #eCommerce users won’t make a purchase if they don’t see a security badge”]

Having trust indicators is a must for all eCommerce, as they inspire comfort and security in users so that they proceed with the transaction. According to a study conducted by Actual Insights, the logos that inspire the most trust in users are PayPal, VeriSign and McAfee .



17. User-friendly navigation
A responsive design will always be an advantage for you, you avoid Google penalties and gain more customers, since many of them usually buy from their mobile devices.

A user-friendly design is not only about improving visibility on mobile devices , it is also about having a simple, intuitive design for the user.

18. Product search function
Search engines in online stores make the purchasing process easier for the customer. If you provide them with the right tool to specifically search for the product they want, you are saving them time and you are gaining a customer.

19. Friendly fonts (in typography and size)
Although it may be a less important detail, the size of the font you use to describe your product and, in general, the typography of your website , considerably affects the customer's comfort in your store.

Legibility is a point that you have to highlight above all else. There are “cool” fonts, but they make reading difficult. Find a balance between the personality you want to convey and the comfort for your clients.





20. Product customization option
Things like product design, assortment, quality and packaging serve as differentiating elements to personalize information regarding what you sell.

Always try to have this type of information in your online store. Remember that the more information you have, the more trust you generate in your consumers. This translates into more loyal customers and more solid sales.

21. Unnecessary elements removed
Everything you have in your product descriptions counts to catch the consumer's attention. If you move, change or remove some of them, the consumer's purchase will not materialize.

Be careful with any changes you make to your store's design or structure; every little bit counts when it comes to selling and improving your eCommerce Product Page.